Barrel House & White Rabbit Saloon Bad//Dreems Front Row Collaboration

Jack Daniel’s have a long and strong partnership with artists and the music community.


The legendary Jack Daniel’s Barrel House, with its old school Tennessee distillery feel will returned to Falls Festival in Byron, hosting a range of local and international acts, performing live sets and DJ sets. While The White Rabbit Saloon, a replica of Jack’s favourite Lynchburg watering hole, the two-story structure offers a unique space to enjoy great company and watch main stage. made its debut appearance at Falls Lorne.

They partnered with Australian band Bad//Dreems to bring fans to the front row, travelling with the band across the country to all four Falls Festivals, capturing behind the scenes footage from the airport lounge, to the stage.


It was our honour to amplify Jack Daniel’s festival activations both on and off-site. Announcing the artist line ups and placing features on the construction of the structures pre-event. As well as hosting media events within the spaces on-site during the events, and ensuring there was plenty of post-event coverage with reviews and galleries.